Seattle Symphony Holiday Campaign

TIME FRAME
Ongoing project

OVERVIEW
As the lead designer for the Seattle Symphony’s 2025 Holiday Campaign, I developed a concept that could be used across both digital and print platforms, including email, social media, digital ads, and printed materials. The goal was to create a cohesive and flexible look that could adapt to different concert promotions while remaining inclusive and not tied to any specific holiday or cultural tradition.

The final concept centered on woodland creatures and drew inspiration from snow globes and ornaments—a visual direction that feels festive and timeless while allowing for variation through both illustration and photography. This approach provided a warm, inviting tone that could carry across all media consistently throughout the holidays.
ROLES
Illustration, Layout Design, Production Design

TOOLS
Illustrator, InDesign, Photoshop